About Irash
Focused on PR and reputation.
Built for work that matters.
A specialist PR and reputation firm based in Dubai, serving clients across the GCC and worldwide. Senior counsel, careful execution and outcomes supported by clear evidence.
Our story
Built for complex briefs.
Held to a higher standard.
"Strategy first. Real authority, not managed impressions. A reputation that holds when the pressure rises."
Irash was founded in Dubai to give businesses, founders and public figures a more focused alternative to volume-based PR. Too often, clients receive broad distribution, weak targeting and reports that show activity without explaining what changed.
We built Irash around senior strategy, careful research and accountable execution. Every engagement begins with a clear objective, whether that means establishing Wikipedia eligibility, pursuing the removal of harmful content, earning credible coverage through digital PR, or protecting trust during a reputation crisis.
Based in Meydan, Dubai, we support clients across the UAE, the wider GCC and international markets including the UK, US, South Asia and Southeast Asia. Our work is discreet, evidence-led and shaped around the realities of each platform, publication and jurisdiction.
Our model keeps strategy close to delivery. The people who shape the plan stay involved in research, outreach and reporting. Clients receive direct communication, clear boundaries and evidence for every meaningful outcome.
Three things every client
can count on from us.
Complete discretion
Sensitive work is handled on a need-to-know basis with clear internal controls. We protect client information and discuss any necessary disclosure before action is taken.
Relevant media outreach
We build media lists around the story, audience and market. Each pitch is tailored to a relevant journalist or publication, with a clear distinction between earned editorial opportunities and paid placements.
Results you can verify
We report on live coverage, documented corrections or removals, and measurable changes across search and reputation. If something worked, you will see the evidence. If it did not, we will explain what happened and what should change.
People who understand what
their reputation is worth.
Founders and Entrepreneurs
Building a company and building a public profile are closely connected. We help founders strengthen the media presence, search footprint and personal authority that support investor, talent and customer conversations.
Executives and Public Figures
Senior leaders and public-facing individuals face distinctive reputation risks. We work discreetly and methodically to manage, protect and strengthen the profile they need to operate with confidence.
Established Businesses
Companies come to us when generic publicity is no longer enough, or when a reputation issue requires a structured response. We build credible visibility and long-term reputation infrastructure around the realities of the business.
International Brands Entering the GCC
The Gulf media landscape has distinct audiences, publications and expectations. We help international brands build relevant regional credibility while keeping their global positioning consistent.
Start with a clear,
confidential assessment.
Tell us what you are working on, what you are protecting, or what you need to change. We will give you a direct view of what is realistic, what requires more evidence and what the next step should be.