Meydan, Dubai, UAE

Build authority. Protect your reputation.

Irash is a Dubai-based specialist in Wikipedia services, content removal, digital PR, crisis management and online reputation. We help companies, executives and public figures build credible visibility, correct damaging search results and strengthen authority across the UAE and worldwide.

Dubai based UAE headquarters
GCC + Global Coverage reach
Confidential Client handling

Who we are

Specialist reputation support
for high-stakes visibility.

Irash is a Dubai-based digital PR and reputation agency serving companies, founders, executives and public figures across the UAE and worldwide. Our core work covers Wikipedia, content removal, crisis communications, online reputation management, media placements, verification and Google Knowledge Panels.

Clients come to us when credibility, search visibility or reputation has a direct commercial impact. Every engagement starts with an evidence-led assessment, a clear strategy and honest guidance about what is achievable, compliant and worth pursuing.

About Irash

Six services.
All the coverage you need.

Markets and audiences we support

UAE Saudi Arabia Qatar GCC MENA United Kingdom United States India Singapore Worldwide

Four steps from
brief to coverage.

01

Confidential consultation

We start with a direct conversation about your situation, objectives and timeline. We explain what is realistic, what evidence is needed and which route makes sense.

02

Story and strategy

We build the narrative before we write anything. The right angle, the right hook, the right target outlet. How we frame your story determines whether it gets published or ignored.

03

Targeted outreach

We prepare a targeted pitch for relevant journalists, editors or commercial publishing teams. Each approach is matched to the story, outlet and audience instead of being sent as a generic bulk release.

04

Amplify and protect

Published coverage is the beginning. We amplify it, feed it into your authority signals and build on the momentum so every campaign starts from a stronger position than the last.

Why Irash

Based in Dubai.
Known well beyond it.

Based in Dubai, we understand the audiences, publications and expectations that shape reputation across the Gulf. Campaigns are planned around the market and objective, with regional and international outreach combined when it strengthens the brief.

About the agency

Specialists only

PR and reputation management is our core discipline. That focus keeps strategy, research, outreach and reporting aligned around one clear objective.

Direct relationships, not databases

We prioritise relevant outreach, credible angles and the right publishing route for each objective. The quality of the story and its fit with the outlet matter more than the size of a distribution list.

Full discretion, always

Sensitive work is handled on a need-to-know basis with clear internal controls. We agree the approach before information is shared with a publisher, platform or professional adviser.

Outcomes over reports

We report on live coverage, documented removal or correction decisions and measurable changes across search and reputation. The evidence behind each outcome is made clear.

Questions we
get asked a lot.

Irash is a focused digital PR and reputation firm. We combine media strategy, Wikipedia and authority work, content removal, crisis support and search reputation in one specialist team. Every engagement begins with evidence, realistic options and clear ownership.

Sometimes. We assess accuracy, ownership, publisher policy, platform rules and the available evidence. When removal or correction is legitimate, we pursue the proper route. When it is not realistic, we focus on response strategy, suppression and stronger authoritative results.

Timelines depend on the outlet, story strength, news cycle and whether the opportunity is earned or sponsored. We set a realistic campaign window after reviewing the brief and never present an editorial decision as guaranteed.

Yes. A significant part of our work is with founders, executives and public figures building or protecting their personal profile. This includes Wikipedia pages, Google Knowledge Panels, verified social profiles and managing narratives around sensitive situations.

Yes. We are based in Dubai and support briefs across the GCC, MENA and international markets including the UK, US, India and Singapore. The outreach plan is built around the audience, publication landscape and objective.

A short, direct call. We listen to your situation, tell you honestly what we can do and what it will realistically take. No pitch deck, no obligations, no pressure.

Got a more specific question?

Most situations are not generic. A direct call gives you a clear view of what is realistic, what evidence is needed and which next step is appropriate.

Talk to us

Latest from
the Irash team.

All insights

Ready when you are

Your story is already
out there somewhere.
Make sure it is the right one.

Every day without a clear PR strategy is a day your narrative gets shaped by whatever happens to appear in search results. Irash exists to make sure the story people find about you is the one that serves you.