Get your brand seen by the right people.
Irash is Dubai's specialist digital PR and reputation agency. We get your story into the publications your audience trusts, protect you from content that damages your reputation, and build the kind of verified authority that opens doors and closes deals.
Who we are
The agency behind brands
that lead conversations.
IRASH is based in Meydan, Dubai. We specialise in two things: getting your brand into the publications that matter, and protecting what you have built from the content that could harm it. We do not offer twenty services to a hundred clients. We go deep on PR and reputation for the businesses and individuals who take it seriously.
Our clients include founders raising their next round, executives managing public profiles, brands entering the Gulf market, and established businesses that have grown past what a generalist agency can handle. The common thread is that they come to us when results are what matter, not activity reports.
About Irash
Six services.
All the coverage you need.
Get your story into Gulf News, Reuters, Forbes, Arabian Business, Business Insider and hundreds more. Real editorial coverage from journalists who picked up the phone.
Remove damaging content, suppress harmful search results, eliminate fake reviews. We clean up what is hurting you and build what will protect you going forward.
Secure the verified tick on every major platform and lock down your branded usernames before someone else does. Your digital identity, properly protected.
Build the official digital authority signals that Google and your audience recognise. Knowledge Panels and Wikipedia pages built on real media coverage that lasts.
When something breaks, the first 48 hours define the outcome. We move on day one, work fast and keep everything confidential from start to finish.
Your website needs to match the authority your PR is building. We design and build fast, clean sites that hold up when the right audience arrives.
Publications we have placed stories in
Four steps from
brief to coverage.
Confidential consultation
We start by listening. No pitch, no form. A real conversation about your situation, your goals and your timeline. We tell you honestly what is achievable and how.
Story and strategy
We build the narrative before we write anything. The right angle, the right hook, the right target outlet. How we frame your story determines whether it gets published or ignored.
Direct placement
We pitch directly to the journalists we know. Not bulk distribution. Not a press release sent to a database. A personal pitch to a specific editor who already knows our name.
Amplify and protect
Published coverage is the beginning. We amplify it, feed it into your authority signals and build on the momentum so every campaign starts from a stronger position than the last.
Why Irash
Based in Dubai.
Known well beyond it.
The GCC media landscape has its own rules and its own relationships. We know both the regional picture and how to use it to open doors internationally. Most of our campaigns run in regional and global outlets at the same time because that is what actually builds authority.
About the agencySpecialists only
PR and reputation management is everything we do. We do not offer it as part of a bundle. That focus is what produces results at the level our clients expect.
Direct relationships, not databases
Our placements come from journalists who trust us. A pitch from someone you know gets a different response than a press release that arrived with ten thousand others.
Full discretion, always
Everything we handle is treated with the same confidentiality you would expect from a legal adviser. Nothing we learn about a client leaves the relationship.
Outcomes over reports
We deliver live links, confirmed removals and documented authority changes. We do not fill reports with metrics that look impressive but do not represent anything real.
Questions we
get asked a lot.
We are a specialist firm. Digital PR and reputation management is all we do. Our team has direct editorial relationships at 500+ publications worldwide, not just access to a press release distribution platform. That is a fundamentally different thing and it produces fundamentally different results.
Yes. Content removal and suppression is one of our most common services. We work to remove negative articles, fake reviews, damaging forum posts and misleading search results across Google and other major platforms. Everything is handled with complete discretion.
Regional publications like Gulf News and Khaleej Times: two to four weeks typically. Major international outlets like Forbes, Business Insider or Reuters: four to eight weeks. We are always clear about timelines from the first conversation and we do not make promises we cannot keep.
Yes. A significant part of our work is with founders, executives and public figures building or protecting their personal profile. This includes Wikipedia pages, Google Knowledge Panels, verified social profiles and managing narratives around sensitive situations.
Yes. We are based in Dubai but we work globally. We cover the full GCC and MENA region and have active editorial relationships in the UK, US, India, Singapore and other major markets. Most of our campaigns run regional and international simultaneously.
A short, direct call. We listen to your situation, tell you honestly what we can do and what it will realistically take. No pitch deck, no obligations, no pressure.
Got a more specific question?
Most situations are not generic. A direct call takes fifteen minutes and gives you a clear picture of what is possible for your particular situation.
Talk to usReady when you are
Your story is already
out there somewhere.
Make sure it is the right one.
Every day without a clear PR strategy is a day your narrative gets shaped by whatever happens to appear in search results. Irash exists to make sure the story people find about you is the one that serves you.