What we do
Everything you need.
Nothing you do not.
Six focused services that cover the full spectrum of digital PR and reputation management. Each one exists because our clients needed it. Each one is delivered by specialists, not generalists with a side interest.
Why Irash
Your reputation is
worth protecting properly.
A single article in the right publication can change how your industry sees you. A single negative piece ranking prominently on Google can cost you deals you will never know you lost. We work on both ends of that equation, building the presence that attracts attention and protecting it from the kind of damage that compounds quietly over time.
Every service below is available as a standalone engagement or as part of a longer-term strategy. Most clients start with one specific need and expand from there as they see what a focused, specialist approach actually delivers.
Global Media Placements
Your story in the publications your audience trusts, from Gulf News to Reuters, Forbes to Arabian Business.
Talk to us about thisA press release distributed to a news wire is not a PR strategy. It is noise. The coverage that actually changes how people see you comes from direct relationships with journalists and editors who already trust the person pitching to them. Our team has spent years building those relationships at more than 500 publications worldwide.
We work regional and international simultaneously. On most campaigns we are placing stories with Gulf News, Arabian Business and The National while pitching Forbes, Business Insider or a trade publication that reaches exactly the right industry audience. Regional credibility supports the international pitch. They compound each other.
What is included
Online Reputation Management
Remove, suppress and replace the content that is costing you business, trust and sleep.
Talk to us about thisMost people come to us for reputation management after something has already gone wrong. A false article ranking on page one. A review campaign from a disgruntled former partner. A thread that has gained its own momentum. We move fast in these situations because early action is what determines the outcome.
The most effective reputation management is proactive. Building a strong positive digital presence makes damaging content harder to find, less credible when found, and easier to address when it surfaces. Clients who engage us before a problem arises are in a fundamentally stronger position than those who call after the fact.
What is included
Brand Verification and Identity
The verified status next to your name tells your audience you are the real account. It also keeps everyone else out.
Talk to us about thisGetting verified on major social platforms requires demonstrated notability. Platforms look for editorial coverage in credible outlets, a consistent public presence and clear documentation of who the account belongs to. Because we are already building that media foundation for our clients, the verification work flows naturally from it.
Username protection is equally important and often overlooked. Your branded username on every major platform is a limited resource. Inactive accounts, squatters and impersonators can claim them ahead of you. We identify, recover and protect them through official platform processes before that becomes a problem.
What is included
Knowledge Panel and Wikipedia
The most authoritative digital identity signals money cannot buy, but the right media foundation can earn.
Talk to us about thisA Google Knowledge Panel is the confirmation that appears at the top of your search results telling the world you are a recognised, notable entity. It is built from a body of credible editorial coverage across indexed sources. It cannot be purchased or requested. It is earned through the work we do.
Wikipedia applies the same standard. Significant coverage in independent, reliable sources is required before a page can exist. When that coverage is in place and the article is structured and submitted correctly, the result is one of the most powerful and permanent authority assets available. We manage both the media foundation and the submission process.
What is included
Crisis PR and Content Removal
The first 48 hours shape the outcome. We are available and we move on the same day.
Talk to us about thisCrisis situations have a rhythm. Stories move fast in the first hours. Search results update. Screenshots travel. By the time most agencies have scheduled an initial call, the shape of the narrative has already formed. Our crisis team starts on the day of contact because that is when it counts.
We work several fronts at once: direct outreach to the publisher or platform, legal escalation where relevant, counter-narrative content placed in credible outlets, and search strategy to stop the damaging content gaining more ground. Everything is handled with absolute discretion. Our involvement in a crisis is never disclosed.
What is included
Web Design and Digital Presence
A brand that earns strong media coverage needs a web presence that justifies what people find when they arrive.
Talk to us about thisThere is a specific kind of disappointment in securing a feature in a top-tier publication and then watching that journalist or reader land on a website that does not hold up. The coverage opens the door. The website determines what happens next.
We build websites for clients who understand this. Fast, technically clean, SEO-structured from the ground up, designed to make a strong first impression under the scrutiny that comes when a major outlet has just sent its audience your way.
What is included
From first conversation
to published coverage.
Exactly what to expect at each step, with no vague language and no surprises.
Confidential consultation
We start with a direct conversation with no pitch deck and no sales process involved. We want to understand your situation: what you are trying to achieve, what you are protecting and what timeline matters. From that we give you an honest picture of what is realistic and how we would approach it.
Strategy and story development
We build the narrative before writing a single word. Which angle will the editors at your target publications actually respond to? What is the real news hook? How does this serve their reader and not just our client? Getting these answers right is the difference between coverage and silence.
Direct placement with named journalists
We pitch directly to the journalists and editors we have worked with for years. No distribution platforms. No bulk emails. Each pitch is tailored, timed and followed up personally. That is what produces a different outcome from anything a wire service can deliver.
Amplification and ongoing momentum
Published coverage is the starting point. We amplify every placement, feed the authority signals into your Google presence, and build on the momentum so that each campaign starts from a stronger position than the last one.
Start now
Ready to get your
brand the attention it deserves?
The first conversation is free, confidential and takes fifteen minutes. We will tell you exactly what we can do, how long it will take and what it will cost. No vague proposals, no scope creep.
Start a conversation