What we do
Digital PR and reputation services.
Built for high-stakes visibility.
Irash helps companies, executives and public figures build authority, protect reputation and respond to damaging content in Dubai, across the UAE and worldwide. Explore eight specialist services designed around real visibility and reputation outcomes.
Why Irash
Clear strategy for
complex reputation work.
Irash brings Wikipedia, content removal, digital PR, crisis communications, online reputation, verification and Knowledge Panel support into one focused advisory team. That matters because these challenges are connected. Media coverage affects notability, search results affect trust, and public profiles affect how platforms understand identity.
Every engagement begins with evidence. We assess the current position, explain the realistic options and build a plan around the outcome that matters. Services are available separately or as part of a coordinated reputation strategy.
Wikipedia Page Services
Policy-aware Wikipedia support for eligible companies, founders, executives and public figures.
View service detailsWikipedia is not a marketing platform. A page must be supported by significant coverage in independent, reliable sources and written from a neutral point of view. We begin with a notability assessment so clients understand the strength of the evidence before any drafting work starts.
Where eligibility is credible, Irash supports research, neutral drafting, transparent review, correction requests, deletion-risk assessment and long-term monitoring. Wikipedia editors retain control of approval, wording and permanence, so our advice is grounded in policy rather than promises.
What is included
Content Removal Services
Strategic removal and response support for harmful articles, reviews, posts, profiles and videos.
View service detailsNegative content can affect deals, careers, hiring and personal safety. We assess the publisher, platform rules, accuracy, evidence, ownership and legal context before recommending the strongest legitimate route.
Cases may involve correction requests, publisher outreach, platform reporting, copyright action, impersonation complaints, privacy processes, de-indexing requests or search suppression. When removal is not realistic, we say so and build the best available response strategy.
What is included
Digital PR and Media Placements
Credible media visibility built around a strong story, the right outlet and a clear commercial objective.
View service detailsIrash develops media angles, press releases, interview opportunities, sponsored articles and thought leadership campaigns for brands and executives in the UAE and international markets.
The work begins with the audience and desired outcome, not a publication logo. We match the story to relevant journalists, editors and commercial publishing opportunities, then provide clear reporting on live coverage and next steps.
What is included
Crisis PR and Reputation Management
Fast, confidential communication support when public pressure, media attention or stakeholder risk is rising.
View service detailsA reputational issue can move across search, news and social media within hours. We help establish verified facts, decision ownership, stakeholder priorities and an approved response before speculation fills the gap.
Support can include holding statements, executive messaging, media handling, Q and A preparation, monitoring, publisher outreach and recovery planning. Sensitive matters are handled on a need-to-know basis.
What is included
Online Reputation Management
Improve what people find, understand and trust about a company, executive or public figure online.
View service detailsOnline reputation management combines search analysis, content strategy, profile consistency, media authority and ongoing monitoring. The objective is a more accurate and credible public record, not a temporary flood of low-quality content.
We identify the results and narratives that influence trust, then build a practical plan across owned profiles, earned media, search assets and response work. Progress is measured through visible changes in search quality and authority.
What is included
Social Media Verification
Eligibility-led verification support for brands and public figures across major social platforms.
View service detailsVerification decisions belong to each platform. Our role is to assess eligibility, strengthen identity and notability signals, organise documentation and prepare a credible application through official processes.
We also review profile consistency, branded usernames and impersonation risks. No responsible agency can guarantee a verification badge, but a well-prepared public record can materially improve the quality of an application.
What is included
Google Knowledge Panel Services
Strengthen entity clarity so Google can better understand a person, company or brand.
View service detailsKnowledge Panels are generated by Google from information it considers reliable. We audit the official website, structured data, profiles, coverage and entity consistency that can influence how a brand is understood.
Support may include entity reconciliation, schema recommendations, source corrections, panel claim guidance and ongoing monitoring. Google decides whether a panel appears and which facts it displays.
What is included
Web Design and Digital Presence
Fast, credible websites that support search visibility, authority and conversion.
View service detailsStrong media coverage creates attention. The website must convert that attention into trust. We design focused digital experiences for companies and executives whose public presence needs to meet a higher standard.
Projects combine clear positioning, responsive design, technical SEO, performance and practical content architecture. The result supports both human visitors and the systems that interpret a brand online.
What is included
From first assessment
to measurable progress.
A clear process for media, reputation and authority work, with direct advice at every stage.
Confidential consultation
We start with a direct conversation with no pitch deck and no sales process involved. We want to understand your situation: what you are trying to achieve, what you are protecting and what timeline matters. From that we give you an honest picture of what is realistic and how we would approach it.
Strategy and story development
We build the narrative before writing a single word. Which angle will the editors at your target publications actually respond to? What is the real news hook? How does this serve their reader and not just our client? Getting these answers right is the difference between coverage and silence.
Targeted media outreach and placement
We prepare tailored pitches for relevant journalists, editors or commercial publishing teams. Each approach is matched to the outlet, audience and publishing route. For press release campaigns, distribution is used selectively and never presented as earned editorial coverage.
Amplification and ongoing momentum
Published coverage is the starting point. We amplify every placement, feed the authority signals into your Google presence, and build on the momentum so that each campaign starts from a stronger position than the last one.
Start now
Ready to get your
brand the attention it deserves?
The first conversation is free, confidential and takes fifteen minutes. We will explain the realistic options, likely timelines, clear deliverables and cost before work begins. No vague proposals and no scope creep.
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